Vintage Dorset company What Alice Found is owned and managed by vintage enthusiast Nicki Grainger! After studying for a degree in fashion journalism, and diplomas in both marketing and professional styling, Nicki launched her vintage wonderland to showcase her collection of vintage paraphernalia and share her passion for styling by launching her very own creative styling agency.
Nicki Grainger owner of What Alice Found
Nicki hand selects her vintage items from all over the UK, Europe and Los Angeles and brings them home to her fabulous Pop up shop based on the Dorset coast! Nicki's love for collecting unusual items has even led to her home being photographed by fashion magazines showcasing her eccentric styling. After being known for her love of collecting and being nicknamed Alice in Wonderland by her friends and family, the name sake was born!
Window Display by What Alice Found
Nicki herself is a stylist and has dressed theatre productions and styled a number of high profile photo shoots, that have provided the base for her creative styling agency that she currently runs along side What Alice Found!
Nicki has earnt tremendous recognition for her fabulous vintage inspired window dressing and visual merchandising skills in store and beyond, as well as staging many photo shoots from London to Paris! What Alice Found's celebrity fans include Pearl Lowe and ASOS.com and she has recently received a nomination in the National Vintage Awards 2013.
Styling By What Alice Found
‘What Alice Found’ has been featured in many publications, such as GRAZIA, being named ‘best in the South west’ in the magazine, as well as Glamour Magazine, IDOL magazine, Vintage life, and f Fabulous Magazine! The brand remains a firm favorite with bloggers, based upon its very individual vintage edge. We are very excited to welcome Nicki and her team to Birmingham International fashion Week this month, make sure you grab your tickets here not to miss the fabulous What Alice Found!
Charlotte Dunn
BHMFashionWeek Blogger
