BIRMINGHAM INTERNATIONAL FASHION WEEK ONLINE MODEL CASTING CALL 2015!

Birmingham International Fashion Week Online Model Casting Call - until 10th August 2015



REQUIREMENTS:

Female Models: Height 5'7 | Dress Size 6-10

Male Models: Height 6'0




You must email polaroids, head shots & stats to production@bhmfashionweek.com. No previous experience is necessary!

LETUSFINDIT NAMED RUNWAY SPONSOR DAY 1 FOR BIRMINGHAM INTERNATIONAL FASHION WEEK

LETUSFINDIT named Runway Sponsor Day 1 for Birmingham International Fashion Week 

Birmingham, United Kingdom, July 31, 2015– Birmingham International Fashion Week today announced

Fashion price comparison site and search engine ‘LETUSFINDIT’ as Runway Sponsor for Friday – Day 1.

LETUSFINDIT is a new fashion search engine based in Doncaster, which compares and collaborates on clothing and accessories from companies all over the world. LETUSFINDIT currently have over 1000 brands on their site ranging from House of Fraser, Swarovski Crystal, Pretty Little Thing, Public Desire, Urban Outfitters and many more. LETUSFINDIT envisions to globalize online shopping which will include and compare all clothing brands, making it possible to link any customers and products located anywhere in the world.


Imelda Fossu, CEO/Director says ‘LETUSFINDIT is still an extremely new and modern fashion search engine, therefore we are honoured to be a part of the BHMFW and able to sponsor such a prestigious fashion event. I believe the fashion show will allow us as a company to converse directly with our target market, fashion forward people! It will also allow us to experience and network with upcoming and unique fashion designers. Not only do we think by being in attendance that our company will benefit through this involvement, we also hope we are able to bring something slightly different to the event.’

LETUSFINDIT are very proud to be sponsoring the Birmingham International Fashion Week’s Runway this year and are grateful for this incredible opportunity to be involved in the fashion world. LETUSFINDIT are hoping to generate brand awareness through interacting with customers at the event. In particular we are looking forward to seeing the new fashion trends for Spring/Summer 2016 season.



If you would like more information about this topic, please contact Davina Merchant at +44 (0) 333 011 5463 or email at press@bhmfashionweek.com

BHMFW: CONFIRMATION OF WORLDWIDE DESIGNERS, SPONSORS AND VIP INFO 2015

Worldwide Designers, Sponsors and VIP Ticket info released for SS16 Show!

Birmingham, United Kingdom, July 17, 2015– Designers from around the world are gearing up to showcase their unforgettable Spring Summer 2016 collections. The exclusive “fashion industry VIP event” with limited amount of Standard & VIP Tickets for the SS16 Shows are now on SALE! See the latest SS16 Collections before hitting the Fashion Lounge & Designer showrooms for an option to ‘shop till you drop’. Various international and British designers will be selling in this year’s Fashion Lounge, along with our show Beauty Sponsors and Partners, who will be offering complimentary makeovers, fashion & beauty advice for all the guests.


During the 2-day event, you can participate in 1-hour Fashion Seminar on Friday & Saturday by Fabian Hirose, a Brand Strategist & Organisation Consultant specialised in global fashion brands. Fabian offers bespoke services to help fashion companies realise the lasting potential of their people, their brand and their global business. BHMFW is running a Two–Day Experimental Workshop about “The Impact of Abuse in Fashion Systems”. The purpose of the workshop is to help participants experience the impact of interpersonal relationships and dynamics in the fashion industry through the lenses of innovative development tools.

‘The Face Of The World’ international model competition is back and the winner of 'Face of the
World' will be announced live on stage on Saturday 5th September. There will also be Entertainment and performances to keep you busy between catwalk shows. Birmingham International Fashion Week is also pleased to announce Runway Sponsors for Day 1 & Day 2!


Friday – Day 1 SS16 Runway will be sponsored by a new and exciting fashion search engine – LetUsFindIt, which compares and collaborates on clothing from companies all over the world. LetUsFindIt have many high-end brands signed up, such as; Topshop, Missguided, House of Fraser, Next, River Island and many more. LetUsFindIt are also Sponsoring Sydney Fashion Week this year! BHMFW is delighted to have such great and innovative brand in Birmingham, bringing you the Fantastic mix of International Runway Designers on Day 1.

Saturday, the Fashion Week finale day of BHMFW 2015 – Day 2 Runway will be sponsored by miraDry, BHMFW Main Partner and Runway Sponsor; the only non-surgical, permanent solution clinically proven to reduce underarm sweat and odour. With miraDry, everyone can embrace life to the fullest - without fear or embarrassment of underarm issues getting in the way. Now, you can stop worrying about yellow stains in the armpit area of your favourite white shirt or chalky deodorant marks on the sides of your top. BHMFW is excited and delighted to welcome miraDry, Fashion Week Main Partner & Runway Sponsor on board, who will be presenting you an eclectic mix of British & International designers!

Ron Myers, Director of miraDry UK says ‘miraDry UK want to give everyone the opportunity to be carefree and enjoy fashion everyday. If you appreciate good fashion, then you'll enjoy the freedom that miraDry can give you. As Birmingham International Fashion Week is one of the key fashion events outside of London, it has put Birmingham on the international fashion map. miraDry is already internationally renowned and we are excited about continuing our success in the UK, and we feel that Birmingham International Fashion Week is the perfect platform for making this happen’.


FashionUnited, the 2015 Show Official Digital Media partner. FashionUnited, the independent international B2B fashion platform, FashionUnited.uk is a one-stop-shop destination, where visitors can find the latest fashion news, a career center, an events calendar, various trade statistics, employer branding pages and more. Globally active, the website reaches more than 1.6 million industry professionals per month.

Julia Borgdorf, Marketing Executive at Fashion United, says: ”The BHMFW is a unique event. It does not only showcase national designers but also talents from around the world. FashionUnited is a B2B fashion platform that is globally active. Thus, the partnership is a perfect match. Working together with the BHMFW is a great opportunity to reach out to various industry experts from Birmingham, the UK and other countries - all in vibrant Birmingham.”


Make Up London Academy is back 3rd year running as the Official Backstage Make up Team. MLA will be offering complimentary makeovers in the Fashion Lounge and make-up master-classes on stage for everyone. 2015 show will be held at the stylist and grand Macdonald Burlington Hotel, who are also the Event Main Sponsors & Hotel Partners, situated in the central City Centre location, Macdonald Hotel offers Luxury stays for all BHMFW attendees.

Derek McDonagh, Regional Managing Director at Macdonald Burlington Hotel, says: “We are delighted to be sponsoring Birmingham Fashion Week so that we can celebrate local talent and showcase what this thriving city has to offer. Macdonald Burlington Hotel sits right in the heart of the city and is the perfect destination for fashion enthusiasts, with world class shopping on our doorstep. Our location on New Street means that guests can immerse themselves in some retail therapy before unwinding in the Burlington Bar with a signature cocktail or glass of champagne, or treating themselves to an afternoon tea to finish their day in style.”


The event’s Official carriers - Sky Team are offering discounted airfares to all event attendees. SkyTeam comprises 20 leading international airlines, serving 1,052 destinations in 177 countries with over 16,323 flights daily. Fashion Week’s VIP Guests and Press will have the pleasure of trying out the fantastic new Beauty Drink – OCÓO! OCÓO is taking the world by a storm, you now have a chance to be and feel beautiful too with the new state of the art beauty drink! OCÓO is proven to sustain hair and skin beauty, Anti-Aging, Skin Care, Collagen Formation and Hair. Beauty has never tasted so good...



2015 impressive designer line-up comes from across the world and is including talent from Australia, Nigeria, USA and UK. Final phase of Runway designers will be confirmed in August 2015.

Green Embassy (Australia)

Certified Organic Haute Couture Eco-Fashion and an artisan-clothing label celebrating the spirit of sustainability. In a unique fusion of timeless textile sculptures, traditional handmade techniques, organically certified materials and luxury quality, our wearable art pieces elevate slow fashion to a whole new level. Green Embassy will showcase the SS16 Collection on the Runway and Sell in Fashion Lounge & Showroom on Friday & Saturday.

I.Kollection (UK)

The foundational ethos of the brand is quality first in terms of the basic materials such as fabrics and jewellery stones, exquisite design and personal attention to individual needs. Ihuaku is a designer that’s on the up and has recently been featured in the emerging Designer profile of the July 2015 edition of Vogue. I.Kollection can be purchased from stores such as Red Vatican in East London and worldwide via www.zuvaa.com and www.i-kollection.com.

Zintrise Altovise (USA)

Zintrise is a Louisiana born and raised fashion designer. Known for her personal style, Zintrise believes that one’s physical style should be a reflecting of strength, beauty, and self-confidence. She takes pleasure in helping people reach their full “glory” potential by pointing out that true beauty starts from the inside and it translated out.

Zintrise Lawson, the Owner and Designer of the label says: "I have a theory that once a person feels beautiful on the inside then it can be translated on the outside. I call this the “Glory Style” because it comes from an inner glow!"

Jayne Elizabeth Millinery (UK)

Jayne’s intense artistic flair is her life’s passion. Her fascination for fashion, costume, art and needlework has evolved into a love of millinery, which unites her interests perfectly. Fragments of metal, beadwork, and lace are the main distinctive elements throughout the entire collection, and are combined with tulle, silk and taffeta and velvet. Jayne Elizabeth Millinery will showcase the SS16 Collection on the Runway and Sell in Fashion Lounge & Showroom on Friday & Saturday.

Segrid Allen (USA)

Segrid Allen Designs was founded by Segrid Allen, a Graduate from the Art Institute of Ft. Lauderdale, Florida. At 21 she started designing bridal/couture/prom/party gowns and swimwear. Her inspiration came from areas such as London, Germany, Paris, and Amsterdam and designers, McQueen, Galliano, and De La Renta. Segrid Allen will showcase the SS16 Swimwear Collection on the Runway and Sell Womenswear & Swimwear in Fashion Lounge & Showroom on Friday & Saturday.

Segrid says: “I love making ladies feel elegant and satisfied with how their clothing fit, and I have fun designing beautiful and fun outfits”. The SS16 Collection is inspired by Spring gardens and vibrant, youthful summer.”

Etita Richards (Nigeria)

Etita was born in the early 80s in Ikom, Cross River State Nigeria. In 2014 she started the Rich & Tita La Diva brand and since then, enjoyed the challenge to help restore African, American and European fashion pieces. RiTi Two SS16 Collection is strongly influenced by cultural and social latitude that appeals both to the local and international markets.


“With the celebration of 3 Years of Birmingham International Fashion Week, our focus has been on reflecting upon the immense and diverse design talent that is evident year-on-year. From its humble beginnings in 2012, Birmingham International Fashion Week remains Birmingham and the Midland’s greatest fashion platform and the launch pad of International Designers in the UK,” says Eliis Ashley Ruus, Founder & Creative Director of Birmingham International Fashion Week.


Birmingham International Fashion Week is Presented and Hosted by Lewis-Duncan Weedon, a Celebrity ambassador for the Princes Trust, Celebrity stylist, Writer and a Presenter. Lewis will certainly bring the fashion fun and glamour into Birmingham this Autumn!

Birmingham International Fashion Week is an Elpromotions event. Doors open at 6pm with Runway shows starting at 7pm and finishing at 10pm. Fashion Lounge & Showroom is open from 6pm-11pm on Friday & Saturday. Tickets for 2015 event are now on SALE and Standard/VIP Tickets can be purchased online a http://www.bhmfashionweek.com/tickets




If you would like more information about this topic, please contact BHMFW Press & Media Office at +44 (0) 333 011 5463 or email at press@bhmfashionweek.com

For designer profiles and collection images please visit: http://www.bhmfashionweek.com/designers

For partner and sponsor profiles please visit: http://www.bhmfashionweek.com/sponsors

For all Press releases please visit: http://www.bhmfashionweek.com/press
Elpromotions on Facebook for exclusive content https://www.facebook.com/Elpromotions

Follow us on Twitter and join the conversation #BHMFW @BHMFashionWeek

BIRMINGHAM INTERNATIONAL FASHION WEEK ANNOUNCES PHASE 2 DESIGNER LINE UP FOR SPRING SUMMER 2016 COLLECTIONS

Birmingham International Fashion Week announces Phase 2 Designer line up for SS16 Collections

Birmingham, United Kingdom, June 30, 2015 – Birmingham International Fashion Week has revealed Phase 2 Designer Line up for its upcoming 2015/2016 Spring Summer collections, which will see more than 12 Runway designers show at Birmingham’s Macdonald Burlington Hotel from Friday 4th September until Saturday 5th September 2015. Birmingham International Fashion Week will showcase SS16 Collections from: Jayne Elizabeth Millinery, I.Kollection and Rich & Tita La Diva.


Jayne Elizabeth Millinery’s (UK) intense artistic flair is her life’s passion. Her fascination for fashion, costume, art and needlework has evolved into a love of millinery, which unites her interests perfectly.

Jayne says, “I believe that millinery is an art form: a fusion of fashion, sculpture and art. As a milliner/designer, you have to be able to think and design in a three-dimensional way, and always ensure that your creations are well-proportioned and balanced from every angle.” 

Jayne studied millinery, graduated from The London College of Fashion, and began her career working in fashion retail, design and production. She soon focused on bridal and special-occasion wear, bespoke accessories and of course millinery. She spent eight years working with couture society milliner Eda Rose, producing collections for Harrods, Selfridges and others, and creating designs for special commissions, such as royal garden parties, weddings and race meetings. In 2005, Jayne established her own label and studio in Oxfordshire, for which she creates bespoke hats, headpieces and hair accessories for prestigious social events. She has produced unique creations for Royal Ascot, Henley Regatta, weddings, parties, promo and magazine photo shoots, and many catwalk shows. Jayne Elizabeth Millinery has featured prominently in many UK and international magazines. These include Asiana Wedding Magazine, Astound Magazine, The Oxford Times, The Oxfordshire Bride and Groom Magazine, Khush Magazine, Black Brides and Beauty, and Giuseppina Magazine. The Collection is called Fragmentation Collection- the collection features strong sculptural shapes, glamour, and pieces with a definite Gothic influence. Fragments of metal, beadwork, and lace are the main distinctive elements throughout the entire collection, and are combined with tulle, silk and taffeta and velvet. Meticulous attention to detailing and styling synonymous with the brand - Jayne Elizabeth Millinery. Jayne Elizabeth Millinery Designs are available to purchase at a Fashion Lounge & Showroom during SS16 shows. 

I.Kollection (UK) was founded by Ihuaku Nweke in 2009. The foundational ethos of the brand is quality first in terms of the basic materials such as fabrics and jewellery stones, exquisite design and personal attention to individual needs. The vision of the brand is that everyone has a unique style and can look individual whilst also looking fashionable. The signature style is eye-popping colours, good quality tailoring with classic cuts and artistic positioning of patterns through the fabrics. I.Kollection is a designer that’s on the up and recently featured in the emerging Designer profile of the July 2015 edition of Vogue. Her designs can be purchased from stores such as Red Vatican in East London and worldwide via www.zuvaa.com and www.i-kollection.com.

“The abundance collection - SS16 is inspired by 1970s decadence and 1950s glamour” 

Etita Richards (Nigeria) was born in the early 80s in Ikom, Cross River State. Etita holds a Bachelors Degree in Marketing, where she got her start from the trenches of the industry and started working behind the scenes for a fashion house, after graduating from the University. In 2014 she started the Rich & Tita La Diva brand and since then, enjoyed the challenge to help restore African, American and European fashion pieces. Etita’s fashion line is influenced by cultural and social latitude to appeals both to the local and international markets. She laid aside all limitations in her design by creating a combination of African prints with the modern fabrics to work with a wide range of colors, patterns and styles to create beautiful cloths which are functional as well as aesthetically pleasing with the consideration of who is likely to wear the garment and the situations in which it will be worn. Etita has the burning desire to redefine styles that cut across all genres both local and internationally, whilst ensuring her brand generates a recognition globally. RiTi Two SS16 Collection is strongly influenced by cultural and social latitude that appeals both to the local and international markets.


Other confirmed Designers for the SS16 Runway shows include an impressive line up of both British and International talent: Australian ECO brand Green Embassy, American Designer Zintrise Altovise, British Millinery Jayne Elizabeth Millinery, I.Kollection from London, Hazel Gonzalez from Costa Rica and Rich & Tita La Diva from Nigeria.

Birmingham International Fashion Week 2015 Day 2 Runway is sponsored by miraDry UK. Other Official Show Partners include: Macdonald Burlington Hotel, MLA, FashionWeekWeb and FashionUnited.

Press and industry registration is open via bhmfashionweek.com/register/media-registration. Tickets are available to purchase online at www.bhmfashionweek.com



If you would like more information about this topic, please contact Davina Merchant at Press & Media Office at +44 (0) 333 011 5463 or email press@bhmfashionweek.com

miraDRY ANNOUNCED AS THE OFFICIAL RUNWAY SPONSOR DAY 2 & MAIN PARTNER OF BIRMINGHAM INTERNATIONAL FASHION WEEK 2015

miraDry confirmed as the show’s Main Partner and Runway Sponsor for Day 2 Saturday!

Birmingham, United Kingdom, June 26, 2015– Birmingham International Fashion Week has today announced partnership with miraDry, who will be Sponsoring the Designer Runway Day 2 – Saturday at the luxury Macdonald Burlington Hotel on the 4-5 September 2015.

Ron Myers, Director of miraDry UK says ‘miraDry UK want to give everyone the opportunity to be carefree and enjoy fashion everyday. If you appreciate good fashion, then you'll enjoy the freedom that miraDry can give you. As Birmingham International Fashion Week is one of the key fashion events outside of London, it has put Birmingham on the international fashion map. miraDry is already internationally renowned and we are excited about continuing our success in the UK, and we feel that Birmingham International Fashion Week is the perfect platform for making this happen’.
What is miraDry?

A safe, clinically proven, non-invasive procedure, miraDry uses electromagnetic energy, which is delivered to the skin using a specially designed hand piece. The energy is carefully targeted to the area where the sweat glands are found and eliminates them. Sweat glands do not grow back, so the procedure gives a permanent reduction in sweat.

‘In as little as one easy treatment*, miraDry can leave you feeling clean, confident and care free forever!’

Birmingham International Fashion Week is delighted to have miraDry supporting the 3rd annual Fashion Week, that showcasing such a variety of international couture and ECO designers this season. BHMFW is renowned for bringing Fashion Designers, Luxury Brands, Industry professionals and Press/Media to Birmingham over the 2-day event, where miraDry is also presenting the Saturday Runway Shows is an honour.


If you would like more information about this topic, please contact Davina Merchant at Press & Media at +44 (0) 333 011 5463 or email at press@bhmfashionweek.com

BIRMINGHAM INTERNATIONAL FASHION WEEK BRINGS ON LEADING HOTEL GROUP MACDONALD HOTELS TO SUPPORT 2015/2016 SEASON

Birmingham International Fashion Week confirms partnership with Macdonald Burlington Hotel Group for 2015 show in September! 

Birmingham, United Kingdom, April 22, 2015– Birmingham International Fashion Week has today confirmed partnership with the leading Hotel Group Macdonald Hotels and a date for SS16 Show. The 3rd year’s fashion event will take place on the 4th-5th September 2015 at the stylish Macdonald Burlington Hotel in the Birmingham City Centre.

Derek McDonagh, Regional Managing Director at Macdonald Burlington Hotel, said: “We are delighted to be sponsoring Birmingham Fashion Week so that we can celebrate local talent and showcase what this thriving city has to offer. Macdonald Burlington Hotel sits right in the heart of the city and is the perfect destination for fashion enthusiasts, with world class shopping on our doorstep. Our location on New Street means that guests can immerse themselves in some retail therapy before unwinding in the Burlington Bar with a signature cocktail or glass of champagne, or treating themselves to an afternoon tea to finish their day in style.”

Elpromotions Agency, the organisers of the 2015 fashion week have also confirmed that the Fashion Lounge & Showroom will be back this year and running parallel with the runway shows on Friday and Saturday. Last year’s designer showroom was a huge success, where ‘designer installation’ was introduced for the first time ever in Birmingham.

The preparations have started for the Birmingham International Fashion Week in September. Exciting new fashion and beauty brands will present in the Fashion Lounge and 10 international runway designers are flying in to showcase their SS16 collections. 2015 show is expected to be even bigger and bring the audience many more ravishing fashion surprises, with last years event sold out in advance, public is advised to get tickets early to avoid disappointment. Tickets for the SS16 show will go on sale in May and will be available via Birmingham International Fashion Week official website www.bhmfashionweek.com


About Macdonald Burlington Hotel

Macdonald Burlington Hotel in the centre of Birmingham is found amid the stunning architecture of the city's beautiful New Street. Offering guests an oasis of luxury and tranquility in the vibrant and culture-rich city of Birmingham, this historic hotel is a short walk from all that's on offer in the area, with world-class shopping and entertainment on your doorstep.

The Macdonald Burlington Hotel's stunning central location and comfortable bedrooms plus delicious food and drink make it the perfect place for a city break or that special romantic weekend in central England. Macdonald Burlington hotel's flexible and well-equipped executive suites also make the Burlington one of the best hotels in Birmingham for meetings and conferences.

Right at the heart of one of England's biggest and most exciting cities, Macdonald Burlington Hotel offers perfect accommodation for a city break, romantic weekend, or business stay. Whatever you have planned, four-star luxury awaits.


If you would like more information about this topic, please contact BHMFW Press & Marketing on +44 (0) 333 011 5463 or email at press@bhmfashionweek.com

BHMFW APPOINTS FASHION UNITED AS THE OFFICIAL MEDIA PARTNER FOR 2015

Birmingham International Fashion Week appoints Fashion United, 'The International Industry Network' & FashionWeekWeb as the Official Media Partner for 2015. You can read the 2015 BHMFW show information and latest news, exclusively on the Fashion United website

About FashionUnited:

FashionUnited, the independent international B2B fashion platform, is always striving for more fun and efficiency in fashion. The recently revamped FashionUnited.uk is a one-stop-shop destination where visitors can find the latest fashion news, a career center, an events calendar, various trade statistics, employer branding pages and more. Globally active, the website reaches more than 1.6 million industry professionals per month.


Besides fun and efficiency, the Fashion United team likes convenience. Therefore fashion professionals can browse their local website in their native language, without getting lost in translation. Did you know that the online B2B fashion platform is already active in more than 25 countries?


Recently, FashionUnited got a new website look that has been adapted to all FashionUnited pages. Get a taste of fashion, visit FashionUnited.uk and enjoy the new look.